Time: Students can start their studies approximately within a week after enrolling on this course. The estimated time for completing this course is two months.The first start is on 2 May 2023.
Place: Online studies
Extent: 5 ECTS credits
Target group: Everyone interested in the topic
Lecturer: Course is completed independently

! This course is the same that we have offered earlier as a part of 'Diploma of Higher Education in Tourism and Business Management in Finland'. If you have already completed this course, there is no need to complete this again. Credits/grade for the same course can be given only once. !

Credited in degree at Xamk: Bachelor of Business Management, Digital International Business
Area of competence mentioned in Curriculum: core competence
Enrolment by: 8.10.2023
Price: Free of charge

Note that you can enrol for Open UAS studies at the maximum of 50 ECTS credits per semester. One person’s enrolments exceeding 50 ECTS credits are deleted in the enrolment order. Paying attention to this is important when planning your studies.

Please also notice, that
Xamk degree students cannot enrol on Open UAS courses.

Learning outcomes:
What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?

Contents and methods:
Tasks to be completed during the course and only during the course timing according to deadlines. No possibility to re-task any missed tasks.

The course is designed so that students can work through the course at their own pace, through each topic one by one. When each topic is complete, the next one will be available. There will be tasks to complete to pass through the topic. Each topic needs to be marked complete to pass the course.

No examination

The course covers 5 ECTS credits, totalling 135 hours of student work. The number of hours is theoretical and varies according to student effort.

Study material:
All material provided online

Completed tasks in accordance with course requirements

Assessment grade: Accepted/Failed

This course is a part of Xamk Pulse’s ‘Diploma of Higher Education in Tourism and Service Business Management’.  

What is diploma and what are the courses included in it? 
Read more about the diploma https://koulutuskalenteri.xamk.fi/en/open-amk-courses/diploma-of-higher-education-in-tourism-and-service-business-management-60-ects-cr/. 

Want to complete the whole diploma? 
The full extent of the diploma is 60 ECTS credits. We recommend that you start from module I and complete it first.  

Want to take just some of the courses? 
If you don’t want to complete the whole diploma, you can choose just those courses that you are interested in.  

Enrolment on diploma courses 
You must enroll on each course separately. Choose just the number of courses that you can & have time to complete by the end of year 2023! All the courses will be available also in year 2024, when you can start them weekly on nonstop basis. 

Transcript of records will be delivered by email in PDF form.

This course is based on the curricula of Xamk's degree programmes and the Finnish credits are fully compatible with the ECTS.

Additional information on enrolment:
Open University of Applied Sciences office, email: openstudies@xamk.fi.

Terms of cancellation: 
If you are not able to participate in the course, please let us know as soon as possible by email openstudies@xamk.fi.

Before the course starts, you'll receive an invitation by email to this course.

Please note that there can be changes in the course details in terms of the timetable and teachers, for example.

Logo of Finnish Education Evaluation Centre

South-Eastern Finland University of Applied Sciences is audited by the Finnish Education Evaluation Centre (FINEEC).